@book{18754,
	author = {ALLEN, W. BRUCE. and DOHERTY, NEIL A.},
	title = {MANAGERIAL ECONOMICS : THEORY, APPLICATIONS, AND CASES},
	publisher = {VIVA BOOKS,},
	year = {2010.},
	address = {NEW DELHI:},
	edition = {7th.(1st Indian Ed.).}
}